Measure attention, not just downloads. Here’s how Bumper calculates Listen Time.
Downloads aren’t the whole story. Smart podcasters measure Listen Time, too.
Shows that appear on the Apple and Spotify podcast charts are more likely to include trailers
According to Podnews, only 14% of podcasts have trailers. Turns out, that number is MUCH higher among shows that appear on Apple and Spotify’s charts.
A better way to measure podcast success: Listen Time
Bumper suggests a new standard for measuring podcast success — Listen Time: the cumulative number of seconds/minutes/hours the audience has actually listened.
Should my podcast take a holiday break? Here's what the numbers say.
Around this time of year, I often hear these types of questions:
“Should our podcast take a holiday break?” or “Is it a bad idea to publish a new episode on December 25?”
Apple Podcasts topic maps
Earlier this week, I wrote about how Apple seems to be using AI to automatically tag podcast episodes with topics. In that piece, I suggested Apple’s episode topic data could improve podcast search and discovery.
Apple is quietly tagging podcast episodes by topic
Earlier this year, I noticed something unexpected on Apple Podcasts web pages: a list of episode topics.
I made a map of Spotify podcast recommendations. Here's what I learned.
I’ve long been interested in Spotify’s podcast recommendation system, mostly because it uses a different strategy than its competitors.
Dan Misener and Jonas Woost launch new podcast growth agency Bumper
Bumper is a new podcast growth agency that helps organizations maximize returns on their audio investments.