Podcast success should be measured against your business goals, not someone else’s.

Podcast measurement has come a long way in recent years. Podcasters now have access to an increasingly sophisticated set of tools and technologies to answer important business questions like:

Engagement

• How much time do listeners spend with your podcast?

• Which formats, episodes, guests, or stories earn the most attention?

• What should you do more of? Less of?

Reach

• How many followers do you have?

• How has the size of your audience changed over time?

• What drives growth? What triggers churn or attrition?

• How many downloads is a “good” number for your industry/category/subject area?

Audience profile

• Who’s your audience? How does your podcast audience compare to your video or social or email audiences?

• What is your show’s demographic and geographic profile?

• Who else is serving your audience? Who’s your competition?

Effectiveness

• Which podcast marketing tactics drive the most sampling and downloads?

• Which of your paid, earned, owned, or internal channels work best for attracting new listeners?

• What is the business impact of your podcast?

• Once they spend time with your show, how many listeners go on to take some further action: visit a website, sign up for a trial, or purchase a product?

Listener sentiment

• Do people love your show?

• How does your podcast impact brand awareness, favourability, and consideration?

• Are you winning the hearts and minds of your listeners?

A customized measurement solution

Bumper works with your team to design a podcast measurement framework, define KPIs and OKRs, set benchmarks, and deliver regular reports on the things that matter most to your business.