Don’t confuse “listeners” with “downloaders”
The “listener” is the key metric in the success of that podcast. Listeners stand in the center of podcast success. However, the podcast industry uses the word "listener" to mean very different things.
Here's a list of countries that prohibit explicit content in Apple Podcasts
You can’t listen to explicit content in Apple Podcasts in some countries. Here’s the list…
How to switch countries in Apple Podcasts to see what's featured around the world
An easy way to switch countries and see what’s featured in Apple Podcasts around the world
3 ways to use Listen Time to measure your podcast audience’s attention
If you don’t measure Listen Time for your podcast, you risk misunderstanding the true size, composition, and engagement of your audience.
Measure attention, not just downloads. Here’s how Bumper calculates Listen Time.
Downloads aren’t the whole story. Smart podcasters measure Listen Time, too.
Shows that appear on the Apple and Spotify podcast charts are more likely to include trailers
According to Podnews, only 14% of podcasts have trailers. Turns out, that number is MUCH higher among shows that appear on Apple and Spotify’s charts.
A better way to measure podcast success: Listen Time
Bumper suggests a new standard for measuring podcast success — Listen Time: the cumulative number of seconds/minutes/hours the audience has actually listened.
Should my podcast take a holiday break? Here's what the numbers say.
Around this time of year, I often hear these types of questions:
“Should our podcast take a holiday break?” or “Is it a bad idea to publish a new episode on December 25?”