We need to talk about podcast "listeners"
An open letter to the Interactive Advertising Bureau (IAB) about the confusing nature of the word “listener.”
Meet Podcast X-Ray
Podcast X-Ray is a simple and free research tool from the podcast growth agency Bumper. We surface hidden podcast data and insights for more than 2.5 million shows.
Don’t confuse “listeners” with “downloaders”
The “listener” is the key metric in the success of that podcast. Listeners stand in the center of podcast success. However, the podcast industry uses the word "listener" to mean very different things.
Here's a list of countries that prohibit explicit content in Apple Podcasts
You can’t listen to explicit content in Apple Podcasts in some countries. Here’s the list…
How to switch countries in Apple Podcasts to see what's featured around the world
An easy way to switch countries and see what’s featured in Apple Podcasts around the world
3 ways to use Listen Time to measure your podcast audience’s attention
If you don’t measure Listen Time for your podcast, you risk misunderstanding the true size, composition, and engagement of your audience.